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Personality Psychology Across Cultures

What makes each of us who we are, and who gets to define it? This lesson explores the major perspectives on personality and the people who built them, from Vienna and Zurich to Tokyo, Kolkata, Manila, Mexico City, Khartoum and the founders of Black psychology in the United States.

Six perspectives40+ theoristsCulture and the selfLesson planQuick check
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What is personality?

Personality refers to a person's characteristic patterns of thinking, feeling and behaving, and the processes behind those patterns. Personality psychologists ask three big questions: How are people alike? How do they differ? And how does each person become the unique individual they are?

Most famous theories were developed in Europe and North America and tested mainly on Western, educated, industrialized, rich and democratic (WEIRD) samples, who make up a small share of humanity (Henrich et al., 2010). Scholars across Asia, Africa, Latin America and the African diaspora have shown that some "universal" ideas, such as a separate, independent self, look different in other cultures.

Lens for this lessonFor each perspective, ask: What does it assume a person is? Whose lives was it built from? What would it look like from another culture?
Six perspectives

Ways of explaining personality

The people behind the ideas

Theorists from many cultures

Filter by perspective or search by name, idea or country. Open a card for background and a cultural lens; many link to a full profile in the Doc Lobe Theorists directory.

Portraits are from Wikimedia Commons and load when you are online. Theorists without a freely licensed portrait show their initials.

Culture and the self

Is personality the same everywhere?

Research gives two answers at once: some patterns appear widely, and culture shapes what personality means and how it is expressed.

Evidence of similarity

The Big Five travel well

Observer ratings from about 50 cultures largely reproduced the Big Five structure: openness, conscientiousness, extraversion, agreeableness and neuroticism (McCrae & Terracciano, 2005). The HEXACO model adds a sixth factor, Honesty-Humility, found in lexical studies in many languages (Ashton & Lee, 2007).

Evidence of difference

Interpersonal Relatedness

Fanny Cheung and colleagues built the Chinese Personality Assessment Inventory from Chinese concepts and found an Interpersonal Relatedness factor (harmony, face, relationship orientation) not captured by the Big Five (Cheung et al., 2001).

The self

Independent and interdependent selves

Markus and Kitayama (1991) described an independent self defined by personal traits and goals, common in Western cultures, and an interdependent self defined by relationships and roles, common in many East Asian, African, Latin American and Indigenous cultures. Most people and cultures blend both.

Japan

Amae

Takeo Doi (1973) described amae, the comfortable wish to depend on another's kindness, as central to Japanese relationships, a need that Western theories often treated as immaturity.

Philippines

Kapwa

Virgilio Enriquez placed kapwa, a shared self that includes others, at the center of Filipino personality (Enriquez, 1992).

Africa and the diaspora

The extended self

Wade Nobles (1972) drew on African philosophy, captured in John Mbiti's (1969) phrase "I am because we are; and since we are, therefore I am," to describe a self that extends to family, community, ancestors and nature. Linda James Myers' Optimal Theory and Kobi Kambon's African Self-Consciousness build on this view.

Mexico

Historic-sociocultural premises

Rogelio Díaz-Guerrero showed how shared cultural beliefs, such as the centrality of family and respect for parents, shape personality, and how people both accept and question them.

For practice

Why it matters

A trait such as "assertiveness" may signal confidence in one setting and disrespect in another. Counselors, teachers and researchers who know these differences make fairer judgments and choose better-fitting assessments.

Activity

Same behavior, different meanings

Read each situation and decide how you would interpret it. Then tap the card to see how different cultural lenses might read it.

Watch and read

Videos and recent research

Short talks and peer-reviewed articles published in the last ten years (2016 or later) that support this lesson. Videos and article links need an internet connection.

Videos

Peer-reviewed articles

  • Laajaj, R., Macours, K., Pinzon Hernandez, D. A., Arias, O., Gosling, S. D., Potter, J., Rubio-Codina, M., & Vakis, R. (2019). Challenges to capture the big five personality traits in non-WEIRD populations. Science Advances, 5(7), eaaw5226.Big Five questionnaires often did not show the expected structure in 23 low- and middle-income countries.https://doi.org/10.1126/sciadv.aaw5226
  • Soto, C. J. (2019). How replicable are links between personality traits and consequential life outcomes? The Life Outcomes of Personality Replication Project. Psychological Science, 30(5), 711–727.Most links between traits and life outcomes replicated, though often with smaller effects.https://doi.org/10.1177/0956797619831612
  • Thalmayer, A. G., Toscanelli, C., & Arnett, J. J. (2021). The neglected 95% revisited: Is American psychology becoming less American? American Psychologist, 76(1), 116–129.Psychology journals still draw most participants from the U.S. and other Western countries.https://doi.org/10.1037/amp0000622
  • Rad, M. S., Martingano, A. J., & Ginges, J. (2018). Toward a psychology of Homo sapiens: Making psychological science more representative of the human population. Proceedings of the National Academy of Sciences, 115(45), 11401–11405.Practical steps for describing samples and generalizing more carefully.https://doi.org/10.1073/pnas.1721165115
  • Kitayama, S., & Salvador, C. E. (2017). Culture embrained: Going beyond the nature-nurture dichotomy. Perspectives on Psychological Science, 12(5), 841–854.How repeated cultural practices shape brain responses and the self.https://doi.org/10.1177/1745691617707317
  • Grills, C. N., Aird, E. G., & Rowe, D. (2016). Breathe, baby, breathe: Clearing the way for the emotional emancipation of Black people. Cultural Studies ↔ Critical Methodologies, 16(3), 333–343.An African-centered approach to healing through Emotional Emancipation Circles.https://doi.org/10.1177/1532708616634839
  • Haque, A., Khan, F., Keshavarzi, H., & Rothman, A. E. (2016). Integrating Islamic traditions in modern psychology: Research trends in last ten years. Journal of Muslim Mental Health, 10(1).Reviews how Islamic concepts of the self and soul are being brought into psychology.https://doi.org/10.3998/jmmh.10381607.0010.107
  • Vignoles, V. L., Owe, E., Becker, M., et al. (2016). Beyond the ‘east–west’ dichotomy: Global variation in cultural models of selfhood. Journal of Experimental Psychology: General, 145(8), 966–1000.A 33-nation study showing that the self varies along several dimensions, not just East versus West.https://doi.org/10.1037/xge0000175
For instructors

Lesson plan preview: Personality across cultures

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Sources

References

  1. Ashton, M. C., & Lee, K. (2007). Empirical, theoretical, and practical advantages of the HEXACO model of personality structure. Personality and Social Psychology Review, 11(2), 150–166.
  2. Cheung, F. M., Leung, K., Zhang, J.-X., Sun, H.-F., Gan, Y.-Q., Song, W.-Z., & Xie, D. (2001). Indigenous Chinese personality constructs: Is the five-factor model complete? Journal of Cross-Cultural Psychology, 32(4), 407–433.
  3. Doi, T. (1973). The anatomy of dependence (J. Bester, Trans.). Kodansha International.
  4. Enriquez, V. G. (1992). From colonial to liberation psychology: The Philippine experience. University of the Philippines Press.
  5. Henrich, J., Heine, S. J., & Norenzayan, A. (2010). The weirdest people in the world? Behavioral and Brain Sciences, 33(2–3), 61–83.
  6. Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253.
  7. Mbiti, J. S. (1969). African religions and philosophy. Heinemann.
  8. McCrae, R. R., & Terracciano, A. (2005). Universal features of personality traits from the observer's perspective: Data from 50 cultures. Journal of Personality and Social Psychology, 88(3), 547–561.
  9. Nobles, W. W. (1972). African philosophy: Foundations for Black psychology. In R. L. Jones (Ed.), Black psychology (pp. 18–32). Harper & Row.
  10. Theorist backgrounds draw on the sources listed in each profile of the Doc Lobe Theorists directory.